This is the brand’s biggest-ever campaign celebrating girls and their creative worlds.
The LEGO Group is proud to launch ‘Play Unstoppable’ in the Philippines, a campaign geared towards inspiring girls to explore and express their creativity without limits. This follows the research commissioned by the toy company revealing that while girls feel increasingly confident to engage in all types of play, they remain held back by society’s ingrained gender stereotypes.
According to the findings, three-quarters (76%) of young girls feel confident in their creativity. However, this declines as they get older with two-thirds reporting they often feel worried to share their ideas. This is compounded by the pressure of perfectionism and anxiety about making mistakes (72%). Even parents agree – 71 percent say girls are more likely to hold back developing their ideas, because of these pressures.
In a mission to break these barriers, the LEGO Group is hosting a series of creativity caravans around Metro Manila throughout the whole month. Girls ages 4 to 15 can participate in immersive play experiences and take home a free brick set at select store locations below:
- Toy Kingdom Megamall: March 9-10, 2024
- Toy Express Makati: March 9-10, 2024
- Toy Kingdom Southmall: March 16-17, 2024
- LEGO Certified Store Alabang Town Center: March 16, 2024
- LEGO Certified Store UP Town Center: March 16-17, 2024
- LEGO Certified Store BGC: March 23-24, 2024
- Toy Kingdom Bacoor: March 23-24, 2024
- Toy Kingdom Podium: March 23-24, 2023
- Toy Kingdom Mall of Asia: March 30-31, 2024
- Toy Express Megamall: March 30-31, 2024
- Toys R Us BGC: March 9-10, 2024
- Toys R Us Glorietta: March 16-17, 2024
- Toys R Us TriNoMa: March 23-24, 2024
- LEGO Certified Store Shangri-La: March 30-31, 2024
- Toys R Us Greenbelt: March 30-31, 2024
Upon arrival, kids can register at the on-site area to receive a free LEGO Polybag set which they can build at the activity area and take home for free. What’s more is that no purchase is necessary to participate. A wide range of LEGO themes are available in store so girls can build and play without limits:
| LEGO Friends 42614 Vintage Fashion StoreSRP 3,299.00 | LEGO Friends 42620 Olly and Paisley’s Family HousesSRP 7,499.00 | LEGO Disney Princess 43233 Belle’s Storytime Horse CarriageSRP 1,000.00 |
| LEGO Disney Princess 43246 Disney Princess Market AdventureSRP 7,499.00 | LEGO® Harry Potter 76425 Hedwig at 4 Privet DriveSRP 1,499.00 | LEGO® Harry Potter 76428 Hagrid’s HutSRP 5,499.00 |
| LEGO® Animal Crossing 77049 Isabelle’s House VisitSRP 2,999.00 | LEGO® Animal Crossing 77050 Nook’s Cranny & Rosie’s HouseSRP 5,499.00 |
Get your hands on these sets today and enjoy up to 20% off select products! Drop by your nearest LEGO Certified Store (Alabang Town Center, BGC, TriNoma, Shangri-La Plaza, UP Town Center) now! You may also visit all leading toy stores near you or through official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.
To learn more about the LEGO Group, check out lego.com.
