The camera control is one of the iPhone16’s highlight feature, but it was actually realme who debuted it first last August 14–way ahead of Apple’s launch.
Chase Xu, realme’s Vice President and Global Marketing President, teased fans with an exclusive demo on social media, showcasing the new button’s functionality. In the video, Xu highlighted how seamlessly the Camera Control Button integrates with realme devices, allowing users to adjust focal length with a simple slide and capture photos instantly with a quick press—making mobile photography more intuitive than ever.
By unveiling its revolutionary Camera Control Button, realme proved itself as a leader in mobile photography design and outpacing global competitors.
A Camera Control Button That Redefines Simplicity and Functionality
realme’s Camera Control Button isn’t just about aesthetics—it’s designed to enhance user experience. With its solid-state design, users can precisely control focus and exposure by sliding the button, while the instant shutter function allows for rapid photo capture. This intuitive interface transforms your smartphone into a professional camera, bringing a seamless, pro-level photography experience to the palm of your hand.
Pushing the Boundaries of Innovation
realme’s Camera Control Button is only the latest in a series of groundbreaking advancements. At the brand’s Cool Tech Event in August, realme unveiled several industry-leading innovations, including its 320W SuperSonic Charge, capable of fully charging a device in just 4 minutes and 30 seconds. This breakthrough is reshaping the way users view fast charging, setting a new benchmark for speed and convenience.
Another highlight is realme’s Anti-Reflective Smartphone Display, which reduces screen glare by up to 80%, providing a paper-like texture for comfortable viewing under bright sunlight. This feature not only improves outdoor visibility but also conserves battery life by allowing users to lower brightness levels.
realme is also revolutionizing imaging technology with its AI Motion Picture feature, powered by realme NEXT AI, which transforms single images into dynamic 25-frame videos—bringing memories to life in vivid detail. For gamers, realme’s AI Gaming Super Resolution enhances visual clarity while reducing processor load, and its 4D Game Vibration feature offers over 100 customizable haptic feedback settings, creating a fully immersive gaming experience.
Leading the Future of Smartphone Technology
realme’s relentless pursuit of innovation is evident across its product lineup, from ultra-fast charging solutions to advanced camera and gaming features. The brand continues to push the limits of what smartphones can do, raising the bar for the entire industry.
To stay updated on realme’s latest announcements, head over to the official realme Facebook page and website.
