On World Photography Day, the spotlight wasn’t just on the art of capturing moments—it was on the gear that makes it possible. Global lighting leader Godox finally made its official debut in the Philippines with a landmark launch event at Shooting Gallery Studios, Makati City, last August 19, 2025.
The gathering, hosted by JG Distribution, pulled together a vibrant mix of photographers, videographers, filmmakers, directors, content creators, and industry professionals for a day filled with lights, creativity, and a sense of community.
Lighting the Way Since 1993
Founded in 1993, Godox has built its reputation on pushing the boundaries of lighting technology—making tools that are trusted from small studios to large-scale film productions in more than 150 countries. Its mission is simple yet powerful: to provide “lighting solutions that empower creativity.”
With its official entry into the Philippine market, Filipino creators now have easier access to the same world-class tools that power visual storytelling across the globe.
A Celebration of the Creative Community
The program opened with a warm welcome from JG Distribution Founder and Vice President Jill Tan, who emphasized the launch as more than just a brand introduction—it was a commitment to building a strong creative community in the country.
She was joined by Ally Xiong of Godox Global and Mulawin Galang, Brand Manager of Godox Philippines, who presented the brand’s latest innovations and what they mean for local professionals.
Adding credibility to the spotlight were testimonial videos from industry leaders:
- Kirk Baltazar of CMB Film Services Inc., who shared that “the majority of the lights we are now using are Godox,” underscoring the brand’s growing dominance.
- Rafa Laperal of RSVP Film Studios, who highlighted how Godox lighting has made their workflows more efficient and reliable for demanding productions.
Meet the First-Ever Godox Ambassadors
One of the day’s biggest highlights was the live contract signing of the first batch of Godox Ambassadors in the Philippines—a powerhouse group of renowned creatives known for their impact in photography, film, and storytelling:
- Abigail Miguel
- Artu Nepomuceno
- Chapters by Mayad
- Dave Graciadas
- Jay Tablante
- Ricky Ladia
- Toto Villaruel
- Treehouse Story
Their ambassadorship marks Godox’s strong commitment to working hand-in-hand with Filipino creatives.
An Experience Beyond the Product
This wasn’t your typical launch event. Attendees got to explore interactive “touch and try” stations, enjoy exclusive promos and raffle prizes, and end the evening with an electrifying performance from OPM crowd favorite Mayonnaise.
Of course, no Filipino gathering is complete without good food and drinks—thanks to partners like Siomai House, Empanada Royale, Dydo Blend, Naru Café, Nutrifizz, Sip Water, and Tomoro Coffee.
Powered by Partnerships
The launch was made possible through collaboration with some of the biggest names in tech and media, including Sandisk, Sony, Canon, Blackmagic, Lumix, Audio-Technica, Shure, Zoom, IM Rentals, Atomm Studios, Mono Studios, and I Am Abi Masterclass. Together, they reinforced the message that empowering creators is best achieved through partnerships and community.
More Than Just Lights
As Jill Tan summed it up perfectly:
“This launch is more than just about products—it’s about building a community where Filipino creators can be inspired, equipped, and empowered.”
And that’s exactly what Godox delivered on World Photography Day—a celebration of light, creativity, and the Filipino spirit of storytelling.
Welcome to the Philippines, Godox. The creative stage is yours.
