Manila, Philippines, March 31, 2026 — nubia Philippines officially launched the nubia NEO 5 Series through its recent “Enter the NEOverse: Born To Win” event at SM Megamall Fashion Hall. The immersive gaming NEOverse brought together hundreds of gamers, cosplayers, and tech enthusiasts who explored interactive game stations and immersive booths powered by brand partners Tianlala and Geely.
The launch also saw strong initial demand for the brand’s newest gaming series, with the top-of-the-line nubia NEO 5 GT 5G emerging as the most purchased model, followed by the nubia NEO 5 Pro 5G and nubia NEO 5 5G.
“We’re really grateful for the warm support Filipinos have shown for the nubia NEO 5 Series, and for the strong turnout at our NEOverse event,” said Gavin Lian. “It was great to see fans take advantage of our exclusive promos and new customers enjoy our on-site bundles. This is all part of our goal to make high-performance devices more accessible to Filipino gamers.”
An Immersive Gaming Experience
[From L-R] Lian Zhaojun (Gavin) ZTE Philippines’ General Manager for Terminals, Willian Hu Senior Manager APAC Marketing of ZTE, Li Hongyu Product Line General Manager for ZTE Mobile Devices, Wang Zhuo President of Southeast Asia and Vice President Of ZTE, Ni Fei Senior Vice President of ZTE and President of ZTE Mobile Devices, Bai Keke Vice President of ZTE and General Manager of Mobile Internet, ZTE Mobile Devices, Wang Yi Vice President of ZTE, and Li Zhiqiang (Justin) CEO of ZTE Mobile Devices Division (South Asia and SEA)
nubia’s Enter the NEOverse event featured a variety of interactive stations such as Windtunnel, Holobox, Human Claw Machine, and reaction-based timer games, each inspired by the NEO 5 Series’ key features, including enhanced shoulder triggers, AI-powered game optimization, and REDMAGIC Lab-inspired cooling systems.
The event saw a steady stream of visitors throughout the day, with attendees actively taking on challenges across different zones. As they progressed, they unlocked rewards such as refreshments from the Tianlala Chill Bar, following a clear journey of enter, play, and win that kept engagement high.
High-Energy Moments and Community Highlights
Gaming challenges, raffles, and exclusive promotions ran across the venue, with nubia smartphones, accessories, and exclusive merchandise up for grabs. Event-only bundles were also available for customers who purchased the nubia NEO 5 Series during the launch.
A highlight of the event was a live showmatch featuring ONIC Philippines, along with a 1v1 awarding segment that drew strong crowd engagement. Brand ambassador Sanya Lopez also energized the stage with a special performance and meet-and-greet session.
Additional performances by Antonette Tismo, John Hendrick, John Jacob, Rosalyn Mejica, Yanyan Bautista, Froilan Aglabtin, ICON PH, and JR Cool Kids added to the vibrant atmosphere throughout the program.
The collaboration with Geely Philippines added another exciting layer, giving attendees the chance to win a Geely GX3 Pro S through the “Your Next Phone Could Be Your Next Ride” raffle promo. Cosplay also took center stage at the NEOverse Cosplay Arena, where participants showcased characters from games, anime, comics, and original concepts. The competition highlighted creativity within the community, with standout entries winning nubia devices and exclusive prizes.
[From L-R] ONIC PH members BLUFFZY (Gold Lane), HAZE (Head Coach), BRUSKO (Roamer), KIRK (Exp Lane), SAVERO (Gold Lane), RYOTA (Exp Lane), and K1NGKONG (Jungler)
Sanya Lopez at the “Enter the NEOverse: Born To Win” event at SM Megamall Fashion Hall
Performance, Experienced Firsthand
At the center of the NEOverse experience was the nubia NEO 5 Series, giving users a closer look at how each device delivers performance, control, and consistency.
“We’ve been very excited to bring the nubia NEO 5 Series to the Philippines. It delivers advanced, high-performance features typically found in top-tier devices in a way that’s more accessible to the local market. Powered by REDMAGIC Lab engineering, it reflects our commitment to giving Filipino users a stronger and more competitive smartphone experience,” said Gavin Lian, nubia Philippines Country Head.
The nubia NEO 5 5G provides a strong foundation for everyday gaming with a high refresh rate display and reliable battery performance. The nubia NEO 5 Pro 5G builds on this with enhanced processing power and improved display quality for more demanding use. For those seeking higher levels of performance, the nubia NEO 5 GT 5G integrates advanced cooling, responsive shoulder triggers, and optimized performance for sustained gameplay.
Across the series, REDMAGIC Lab-inspired engineering brings high-end gaming capabilities to a wider range of users, making performance-focused features more accessible.
Where to Get the NEO 5 Series
The nubia NEO 5 Series is available at launch prices of ₱11,999 for the nubia NEO 5 5G, ₱14,999 for the nubia NEO 5 Pro 5G, and ₱17,999 for the nubia NEO 5 GT 5G.
The nubia NEO 5 Series is now available nationwide through authorized nubia stores and official online platforms. To mark the launch, nubia Philippines is also rolling out its first-ever TikTok Shop Super Brand Day from March 28 to April 3, featuring exclusive launch deals, daily offers, and bundled promotions for early buyers.
