Experience next-level tech retail at the first The Loop X
Unboxing your latest gadgets is always an exhilarating experience, but what if we told you there are even more ways to make it exciting?
Whether you are looking for the next iPhone or Android phone, upgrading your laptop, or searching for other tech accessories and digital gear, always look for the X that marks the spot as The Loop X is now officially open at the 3rd floor of SM North EDSA The Annex.
As the brand’s very first flagship store, The Loop X is a lifestyle playground that redefines modern tech retail. Stepping inside reveals a major transformation from traditional store layouts, featuring a sleek and elevated design that resulted in a bold, modern, and vibrant space where cutting-edge technology, everyday lifestyle, and interactive experiences meet.
At its core, the “X” in The Loop X represents a brand-new way to engage with technology through Xperience, Xplore, and Xcape.
Xperience premium service
Customers can look forward to top-tier and personalized service paired with dedicated interactive experience zones. Visitors can try out new gears in the experiential VR Room, or test high-speed driving setup in the thrilling racing simulator, and even explore thoughtful product pairings through the His and Hers concept displays.
The store also features an immersive audio wall for testing sound gear alongside a dedicated enhancement wall stocked with essential accessories and mobile add-ons to customize every setup.
Xplore the latest finds
At The Loop X, options are virtually endless, bringing together a broad range of tech needs under one roof.
In addition to showcasing the complete Apple lineup, the store also features popular devices and accessories from Samsung, realme, Xiaomi, Tecno, Huawei, Honor, Nubia, Vivo, Oppo, Nintendo, and lifestyle brands like Oura, Plaid, Amazfit, and Rokid, providing options for every upgrade or setup preference.
Xcape the ordinary
Looking for a caffeine and gadget fix? At The Loop X, shoppers can enjoy the best of both worlds: premium drinks paired with top-tier gadgets.
Adding to its unique store layout, The Loop X introduces The Loop Bar, an exclusive in-store matcha bar where customers can sit back and relax with a delightful cup of caffeine while considering their next device upgrade. By combining trendy beverages with modern technology in one place, The Loop X transforms a standard shopping trip into a complete lifestyle experience.
Xperience the coolest way to shop tech. Visit The Loop X on the 3rd floor of SM North EDSA The Annex. Remember: X marks the spot!