With more digital space being taken up by entrepreneurs and creatives, it has also become increasingly challenging to cut through the online noise. Having a business website, once just enough to help a business stand out from the competition, needs to now become a business home on the internet with engaging and impactful web design features designed to capture and sustain the attention of a more active and discerning online audience. This moves engaging and impactful web design from a nice-to-have to a must-to-have for online businesses.
With this new year, GoDaddy, the company empowering entrepreneurs worldwide, shares some website trends and tools for 2022, to help entrepreneurs and small businesses stand out online.
Trend 1: Mini-Max Principle
While minimalism could be summarized as “less is more,” sticking exclusively to its core elements, such as clean lines and muted colors, could seem repetitive or even boring.
However, using this principle, along with pops of color to help stand up and bring attention to areas of your website, can be a welcome addition on a website. Experimenting with text, image and content sizes could also prove beneficial. For example, attention to mall details such as bigger buttons, could go a long way in terms of user experience and making your business website more navigable and easier to use. Another detail that sometimes gets taken for granted is typography. Larger text in some sections for emphasis or for visual-break purposes, can help in making your website more unique and for some, easier to read.
Trend 2: Have a Hero Visual
Selecting a singular, strong image for your hero section, or the first page of your website that website users will see, can help you more quickly stand out. A key visual that evokes focus, as well as displaying your brand’s values and offerings, versus a clutter of images to fill up a web page, often will resonate better with your viewing audience.
Image selection is crucial with using those images that feature and support your brand. Integrating an appreciation for nature and the outdoors are also emerging as a top trend option for images. Influenced by a yearning for travel, or for being outdoors in general, lifestyle shots showing people engaged in activities or those evoking a sense of place, are becoming more popular and appreciated by audiences.
Trend 3: Leverage a Little Throwback
Trends come and never really go. Case in point: the staying power of the ‘90s in fashion. The same is true for web design, where we’ll see references that are retro in nature, with websites having helpful information and showcasing a business’ products and services in easy to find spots on a website, never really goes out of style. Be creative and on the lookout for elements that can harken back to times when the Internet as we know it was only beginning to take shape, when people were trying a variety of ideas and innovation in terms of web design, content, and web layout. Try a few web design ideas to see what works best for your business and your brand and engages with your customers.
Consider mixing in modern aspects with retro features, such as serif fonts and smoother textures for your website, along with white spaces, so as to mix modern and retro aspects to further engage with your audiences and tell the story of your business and your brand.
Choose the Right Website Creator Tool
Using a robust website creator tool can help a business reflect current design trends into their design templates. GoDaddy for example, offers its GoDaddy Website Builder, an easy-to-use web-based tool that gets entrepreneurs and creatives started with a template they could choose from thousands of free options, along with high-quality images available. This tool also comes with a dashboard to manage everything website-related from one place, on a variety of devices, to keep your business running.
“At GoDaddy, we offer an integrated suite of online tools to help empower entrepreneurs at every stage of their entrepreneurship journey online, helping turn their website into prime digital real estate. When it comes to staying current with trends, our tools are both easy to use, and have options to allow your business website to have a seamless user experience, whether you’re going for a contemporary, retro, trendy, or some other look and feel that best matches your business and your audience’s preferences,” said Tina Shieh, Marketing Director for Southeast Asia, GoDaddy.
Discover ways to help your small business create a website in 2022 on ph.GoDaddy.com.
