Starting a business and keeping it afloat requires a lot of work. First-time entrepreneurs tend to get overwhelmed by everything they have to deal with.
If you want to become an entrepreneur, you need to do it right. The first thing you should do is get help. You need to have a great team around you—apart from your own staff, of course. That’s where growth consulting agency Pareto Consulting, run by wunderkind Bianca Ulan, can come in.
“Pareto Consulting helps entrepreneurs start, launch, and grow businesses. We do market research and offer full-service digital marketing services,” explains Bianca, the agency’s founder-slash-CEO. “However, since we care very deeply about our clients’ growth, we also provide out-of-the-box ideas. We go above and beyond on their behalf to make sure they reach their own business goals.”
She shares that branding agencies outsource work to Pareto Consulting. They make up the bulk of their clientele. They’ve also worked with non-profit organizations, SMEs, startups, and the government. Bianca and her all-female team have done excellent work with their clients. But as proud as they are of what they’ve done, circumstances prevent them from tooting their own horn.
“We have non-disclosure agreements with our clients. They white label our work. Meaning, we might be creating social media content for a big bank in the US, but you’ll never know it’s us,” Bianca winks.
But not all of their work is clandestine. Bianca ticks off some names she can go public with. “We’ve worked with Cartera, the Philippine Council for Agriculture and Fisheries aka PCAF, PureProfile, Smile API, Source Wellness, and even Smart Padala, to name a few.”
According to Good Info Net (a community of content creators covering a wide variety of subjects), Pareto Consulting was responsible for pushing them in the right direction.
“Good Info Net was in its fifth year when I met Bianca. Within six months of working with her team, our company achieved the kind of growth we’d never seen before. We wouldn’t be where we are without them.”
Good Info Net reached 20K sign-ups when it was launched a year ago due to the targeted campaigns (Facebook Ads, influencer marketing on TikTok, and social media) Bianca and her team implemented.
Pareto Consulting gets excellent results because of how Bianca runs it. She says having a successful business starts with building the right team and managing it properly. According to their website, Bianca’s team is “composed of marketers, researchers, product managers, writers, designers and strategists,” which enables them to give clients a multi-disciplinary approach to strategy and execution.”
“I hired people who fit the kind of culture I wanted to have in my company. People who are value-adding. In the beginning, I usually hired people who went to the same college I did. They were referred to me by friends and other hires. People management is crucial in the service industry. You have to be sure people know what they’re doing.”
Employee engagement is one of Bianca’s top priorities. She sets fair deadlines and makes sure to give people time off when they need it. Mental health apps and paid training are among the many perks received by Pareto Consulting employees.
“I created a culture and workplace that’s collaborative and psychologically safe for all my employees. I encourage them to ask questions and make mistakes. I make time for coaching and mentoring sessions too. We’re fully remote, but we get together twice a year. We eat out or go to the beach.”
Bianca takes pride in making sure her clients and employees get what they need to succeed in business and life.
If you’re a new business owner who needs help, feel free to reach out to Pareto Consulting via their website. You can also search for them on Facebook, Instagram, and LinkedIn.
