HP’s latest research uncovers a compelling narrative: while 56% of millennials (ages 27-42) and 55% of Gen X (ages 43-58) advocate for business technology adoption, there’s a clear divide.
Gen Z entrepreneurs, surprisingly alongside baby boomers, show heightened tech skepticism in Asian markets like Indonesia, Malaysia, Thailand, and the Philippines.
Notably, 77% of these microbusinesses believe technology is their silver bullet against business challenges. However, 69% of baby boomers and 57% of Gen Z aren’t convinced about technology’s ROI.
The Philippines paints a similar picture, with Gen Z and baby boomers skeptical, while over half of the millennials see technology as a game-changer.Kantar’s comprehensive study, commissioned by HP, sought insights from around 1,200 Southeast Asian microbusiness owners.
The conclusion?
For microbusinesses to flourish, Gen X and millennials must quell prevalent tech apprehensions. A staggering 70% express concerns over technology’s complexity and security.
Christian Reyes, HP Philippines’ Managing Director, emphasizes, “Microbusinesses are crucial for the Philippines’ economic progression. For them to outpace competitors and optimize resources, technology must be intuitive and reliable. HP aims to deliver trust and empowerment, paving the way for businesses to embrace the digital revolution.”
Embracing Smart and Simple Tech Solutions
Despite prevailing doubts, tangible benefits drive tech adoption. For instance, 85% of the region’s micro businesses utilize smartphones and tablets, and 59% rely on printers. HP’s newest additions, the Smart Tank 700 and 500 Series printers, embody user-centric design, aligning with the 55% who value mobile print and scan features and the 56% who prioritize instant cloud document sharing.
Reyes adds, “Products like HP Smart Tank and App ensure simplicity and accessibility. They’re tailored for today’s business needs, emphasizing seamless, high-performance printing solutions.”
In the Philippines, microbusinesses desire multifunctional (36%), swift (39%), and intuitive (41%) printer solutions. HP Smart Tank exemplifies a technology that addresses these needs, eliminating prevalent uncertainties.
HP’s vision: Microbusinesses need trustworthy technology – seamless, high-performing, and eco-conscious.
For more information on the HP Smart Tank Series Printers and the HP Smart App, click HERE.
