The Philippines is known for its vibrant local businesses and industries. However, in today’s fast-paced digital economy, it can be challenging to keep up with the latest mobile advertising trends and technologies.
To address this challenge, Petal Ads, the mobile advertising platform formerly known as HUAWEI Ads, organised the Petal Ads Summit 2023.
The event aimed to highlight borderless opportunities and boost local businesses and industries in the Philippines market.
The summit was co-hosted by Huawei Philippines and Adglow, with a shared vision of building a better ecosystem for local businesses. The theme of the summit was “Go Beyond, Go Borderless,” and it was attended by notable organisations such as AVOW, AppsFlyer, and GroupM. The event brought together established Philippine brands, partners, leading experts, and like-minded powerhouses to share ideas and discuss challenges in the current economy.
One of the main topics discussed during the summit was the opportunity for Petal Ads to accelerate and drive brands’ efforts through first-party data in a mobile-first advertising world. The speakers emphasised that with the introduction of two new solutions during the Petal Ads Summit, local businesses’ efforts would be bolstered in broadening global connectivity.
According to Ken Liang, Director of Philippines Ecosystem Development and Operation, the goal of presenting Philippines businesses with more advanced global commercial solutions is not to create competition with other platforms, but to provide relevant options that fit their needs. “The strengthening of these businesses’ positions while helping the Philippines build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and borderless,” Liang said.
The speakers also discussed how AI is redefining the mobile advertising landscape, unlocking the potential to create meaningful connections between brands and consumers powered by data and enhanced by human creativity. Ashwin Shekhar, Co-Founder & Chief Revenue Officer, AVOW, shared some strategies on how to empower mobile marketers through Smart Media buying and KPI-driven approaches to maximise their campaigns.
The event also saw the rebranding of HUAWEI Ads to Petal Ads, which presented more cutting-edge and borderless solutions to market to a wider audience. Petal Ads hopes to help strengthen the mobile advertising ecosystem in the Philippines while contributing its latest technology and industry solutions to boost the Philippines economy.
As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetisation services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. It does this by leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei apps’ marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies.
The Petal Ads Summit 2023 successfully brought together some of the best minds in the industry to discuss the latest mobile advertising trends and technologies. It provided a platform for businesses to network, exchange ideas, and explore new opportunities in a borderless world. With technological advancements getting faster and more effective, cross-border opportunities are abundant, especially with the China market being the largest in the world. Petal Ads is committed to helping local businesses and industries in the Philippines market take advantage of these opportunities and achieve their full potential.
For more information on Petal Ads, please visit the website here: https://ads.huawei.com/usermgtportal/home/index.html#/
