PLDT Enterprise, the corporate business arm of PLDT, has announced its partnership with PeekUp, a Filipino-designed ride-hailing service. This collaboration aims to enhance PeekUp’s operational efficiency and customer engagement by integrating PLDT Enterprise’s iGate and Smart Messaging Suite into the ride-hailing company’s operations.
Both companies are united in their mission to empower Filipinos by providing accessible, affordable, and efficient mobility solutions. PeekUp’s platform is designed to enhance the livelihoods of Filipino drivers by fostering a supportive work environment that prioritizes the needs of both partners and customers. This mission complements PLDT Enterprise’s dedication to driving positive community impact through innovative technology solutions.
PLDT Enterprise and PeekUp executives at the signing ceremony for their partnership aimed at enhancing the ride-hailing experience in the Philippines through connectivity solutions. From left to right: Josh Montecillo, Head of Enterprise Wireless Product Management & Marketing, PLDT Enterprise; Edith Gomez-Cudiamat, Head of Enterprise and International Business Solution – Fixed, PLDT Enterprise; Albert Villa-Real, Head of Enterprise Revenue Group, PLDT Enterprise; Dave Almarinez, CEO and Founder, PeekUp, Ara Mina-Almarinez, Director, PeekUp; and Jason Chua, Chief Finance Officer and Co-Founder, PeekUp. This partnership highlights the commitment of both companies to digital innovation and enhancing Filipino commuters’ experience.
Transforming Mobility Platforms Through Innovation
A reliable network is essential for businesses like PeekUp to maintain seamless operations, support real-time data transmission, and ensure high-quality service for their users. With a dedicated and secure iGate connectivity, PeekUp can guarantee uninterrupted services while scaling its offerings to meet the demands of a rapidly growing commuter base.
The integration of the Smart Messaging Suite will facilitate real-time communication and updates for users. This includes enabling PeekUp users arriving at NAIA terminals with international SIM cards or active roaming lines to receive essential notifications and OTPs (One-Time Passwords) for using the mobility service. This ensures that all commuters, regardless of their mobile provider, can access PeekUp’s services without interruptions.
PeekUp currently operates in key areas such as Metro Manila, Laguna, Cavite, Rizal, and Bulacan, with plans for steady expansion in the Philippines’ ride-hailing market. The partnership with PLDT Enterprise will strengthen PeekUp’s platform, ultimately driving operational efficiency and supporting long-term growth.
Albert Villa-Real, Head of Enterprise Revenue Group at PLDT Enterprise, remarked on the significance of this partnership, “We are excited to collaborate with PeekUp to deliver tailored connectivity solutions that empower Filipino commuters and drivers. This partnership highlights our shared vision of driving digital transformation and enhancing the daily lives of Filipinos.”
Dave Almarinez, CEO and Founder of PeekUp, emphasized the collaborative mission, saying, “Our partnership with PLDT Enterprise marks a significant step in providing Filipino commuters with a superior experience. By integrating their robust connectivity solutions, we are committed to improving our services and ensuring safe, reliable, and efficient journeys for all our users.”
Driving Digital Transformation in Transportation
This partnership goes beyond connectivity; it embodies both organizations’ commitment to driving positive change within the community. PLDT Enterprise’s support in enhancing PeekUp’s operations aligns with the United Nations Sustainable Development Goals (SDGs), specifically targeting innovation, infrastructure development, and sustainable cities and communities.
The collaboration not only strengthens PeekUp’s operational framework but also contributes to a sustainable future by utilizing advanced technology to connect people and locations. Enhanced connectivity aims to streamline daily commutes and business operations, reducing time, costs, and energy consumption, which in turn improves the overall quality of life for both drivers and customers.
Furthermore, by integrating PLDT Enterprise’s solutions, PeekUp is better positioned to scale its services, ultimately providing a safer and more convenient transportation alternative for Filipinos. As this partnership progresses, it will also focus on promoting resource efficiency and creating more employment opportunities for Filipino drivers, thereby contributing to the economic growth and sustainability of the community.