The Philippine smartphone industry remains a rapidly evolving landscape, driven by shifting consumer preferences that significantly shape market trends. Amidst the highly competitive industry, realme remains a dominant force in the Philippine market, securing the second-largest share in 2024.
According to the recent 2024 Philippine Smartphone Market report from the International Data Corporation (IDC), realme held a substantial 13.3% market share. A key factor in this success was the strong performance of the top-rated realme C Series, which stood out for its superior design, performance, and experience. Moreover, the realme Note Series played a vital part by offering Filipinos a reliable, feature-rich device at an accessible price point.
Since 2021, realme has consistently been reported by IDC as one of the top two smartphone brands in the Philippines by market share. This notable achievement underscores realme’s solid foothold, reflecting its continued growth, consumer appeal, and competitive edge in a rapidly evolving market.
“We are truly thankful for the unwavering support of our fans and community, which has been instrumental in achieving this milestone. Here at realme, we stay committed to unveiling smartphones that integrate superior quality and the latest advancements in technology,” shares Jane Yan, VP for Marketing of realme Philippines.
